ASIANA has been on the Travel Market for 30 Years

Millions of tickets sold, hundreds of thousands of tours operated and countless of tailor-made conferences. ASIANA has been on the travel market for 30 years, out of which 22 years as the operator of highly popular platform Letuska.cz

One of the most successful companies in the tourism industry in the Czech Republic, ASIANA Group, is celebrating three decades on the market. In addition to ticket sales, the company offers a variety of additional services across the tourism industry. Furthermore, the company continuously grows stronger and prepares innovative offers for its customers, which are individuals, as well as companies of all sizes, state organizations and institutions.

ASIANA was founded in 1993 by Mr. and Mrs. Litvin and continues to be a family-owned business. The company became essential and publicly recognized in 2001, when with the use of its newly developed platform Letuska.cz, the company issued the first ever online ticket in the Czech Republic, as well as the Central and Eastern Europe region, becoming the first successful startup in its field and undoubtedly teaching the Czech market how to buy tickets via the Internet. Today, the company is still considered rather a startup than a classic company. With nearly a hundred employees, constant technology innovations are applied to provide the tourism industry with latest travel information, resulting in hundreds of thousands of tickets sold a year.

Not only plane tickets, but also tours for multinational companies

ASIANA is one of the most significant providers of travel services to corporate clients. The Europea.Travel division is dedicated to MICE and organizes top events, conferences and team building activities for domestic companies and multinational corporations. It is linked, for example, to global companies based in India, for which it organizes large business trips with programs around Europe.

Tailor-made travel

With ASIANA group, it is possible to get anything travel-related under one roof. From language courses by Study.cz, through visa processing by Viza.cz, all the way to plane tickets or complex tours. Furthermore, ASIANA Group is a member of the AČK Association of Travel Agencies and is, therefore, insured against travel agency bankruptcy.

We are growing…

The company managed to achieve continuous economic growth from the beginning of its existence. The record year 2019, when it mediated the sale of almost 394 000 tickets for a total of more than four billion Czech crowns, was however, quickly interrupted by the coronavirus pandemic. As a result, all air traffic was annulled, cutting short a large part of sales. "We managed it without much difficulty. We are a family company and a large part of our colleagues have been with us for ten, twenty or even more years. That was very crucial. During the crisis, we devoted ourselves to innovations, such as the MojeLetuska.cz application for the corporate clientele. And thanks to everyone's efforts, we are back to growing again," said Šárka Litvinová, co-founder and executive director of ASIANA Group.

As time went:

• 1993 founding of the ASIANA company
• 1994 obtaining IATA accreditation
• 2001 Letuska.cz - Online reservation system launched in the Czech Republic and Central and Eastern Europe
• 2004 Prestigious Star Quality Awards. The first ticket application for V.I.P. clients
• 2006 ASIANA issues the last paper ticket, obtains ISO 9001:2001 certification and wins SIRIUS AWARDS
• 2016 new MICE division was launched

Despite the difficult covid period, the company kept both regional branches and the branch at the Prague airport running, kept its employees and continues to develop further.

During its existence, ASIANA Group has received numerous awards, such as:

• The most productive Amadeus reservation terminal in the Czech Republic (Amadeus Marketing ČSA)
• The best IATA agency in the Czech Republic (Travel Trade Gazette)
• International Star Quality Award (Business Initiative Directions)
• SkyTeam's most successful seller
• Internet Effectiveness Awards (Economy OnLine)
• Deloitte Technology Fast 50 in Central Europe – 50 fastest growing technology companies in Central Europe